500,000 link clicks to TapMob in less than 2 months.
500,000 Link Clicks
Less than 2 months
TapMob is a Gen z focused app that does monthly giveaways for products. Users have to simply fill out a survey and their name gets entered in a raffle, which is drawn at the end of every month. TapMob is relatively new, and we made it popular amongst all of TikTok.
1. Snapchat: No specific audience or following, low risk low reward. Mostly satisfying or short videos on Snapchat go viral, for this app it is hard to promote it through satisfying videos.
2. Youtube: Audience and following are both present. Low risk Low reward. Youtube engagement rates are very low which limits conversions. Videos that relate to the ads usually don't get many views. Videos completely unrelated from ads don't get the right audience for ad conversions.
3. TikTok: Audience and following are both present. Low risk High reward. TikTok engagement rates are fantastic. The simple UI allows for everything to be done within the app. Videos can do well no matter the topic. Ads can be embedded within the first 30 seconds of the video which leads to higher engagement rates.
Our approach with TapMob was a little more difficult since we had to get users to fill out long surveys to enter a giveaway. We drew the attention of users by introducing the product first before telling them the long process behind it. The ads were embedded into our videos.
We drove over 500,000 link clicks to TapMob in under 2 months, yes you heard that right, 2 months. We had a 7% conversion rate, which equates to 35,000 people who filled out 2 minute surveys.