How we drove 100,000 installs to Bigo Live using TikTok

~100,000
Downloads

Less than 6 months

10% ER

The Client

Bigo Live is a Gen z focused social media app that allows users to live stream and meet new people. Bigo has been promoted through TikTok by multiple influencers and has since experienced constant growth.

Brainstorming

1. Snapchat: No specific audience or following, low risk low reward. Mostly satisfying or short videos on Snapchat go viral, for this app it is hard to promote it through satisfying videos.

2. Youtube: Audience and following are both present. Low risk Low reward. Youtube engagement rates are very low which limits conversions. Videos that relate to the ads usually don't get many views. Videos completely unrelated from ads don't get the right audience for ad conversions.

3. TikTok: Audience and following are both present. Low risk High reward. TikTok engagement rates are fantastic. The simple UI allows for everything to be done within the app. Videos can do well no matter the topic. Ads can be embedded within the first 30 seconds of the video which leads to higher engagement rates.

Our Solution

Of course, our solution was to use TikTok. Through 4 of our TikTok accounts, we decided to embed ads inside of our videos. We made part 2's for every story to drive higher account engagement and from there, we put the ads in the part 2's. This limits view suppression since all part 2 viewers come from our account and not the For You page. We leave the viewers on a cliff hanger and before telling them what happens next we introduce the ad to them. This makes them more attentive while viewing and also forces them to watch the whole ad since they want to find out what happens next in the story. We also drove engagement to the app itself.

Media

Results

The results? We drove over 100,000 downloads to one app. We had one of the lowest CPC's in the industry. Millions of people learned about the app and hundreds of thousands clicked the link.

How we drove over 15,000 users to Litstick with one of the highest engagement rates.

15,000
Downloads

Less than 4 months

12% ER

The Client

Litstick is a Gen z focused app that allows users to change other people's text messages through the use of stickers. Litstick has been popular since the dawn of TikTok and has since experienced strong growth.

Brainstorming

1. Snapchat: No specific audience or following, low risk low reward. Mostly satisfying or short videos on Snapchat go viral, for this app it is hard to promote it through satisfying videos.

2. Youtube: Audience and following are both present. Low risk Low reward. Youtube engagement rates are very low which limits conversions. Videos that relate to the ads usually don't get many views. Videos completely unrelated from ads don't get the right audience for ad conversions.

3. TikTok: Audience and following are both present. Low risk High reward. TikTok engagement rates are fantastic. The simple UI allows for everything to be done within the app. Videos can do well no matter the topic. Ads can be embedded within the first 30 seconds of the video which leads to higher engagement rates.

Our Solution

Similar to Bigo, our solution was to use TikTok. Through 4 of our TikTok accounts, we decided to embed ads inside of our videos. We used a similar approach as Bigo, but instead dedicated 1 whole account to Litstik. The response was incredible.

Media

Results

We drove over 15,000 downloads to Litstick in under 4 months, something no other marketing agency is capable of doing. Like Bigo, we had one of the lowest CPC's in the industry. Millions of people learned about the app and it was overall a very successful campaign.

500,000 link clicks to TapMob in less than 2 months.

500,000 Link Clicks

Less than 2 months

7% CR

The Client

TapMob is a Gen z focused app that does monthly giveaways for products. Users have to simply fill out a survey and their name gets entered in a raffle, which is drawn at the end of every month. TapMob is relatively new, and we made it popular amongst all of TikTok.

Brainstorming

1. Snapchat: No specific audience or following, low risk low reward. Mostly satisfying or short videos on Snapchat go viral, for this app it is hard to promote it through satisfying videos.

2. Youtube: Audience and following are both present. Low risk Low reward. Youtube engagement rates are very low which limits conversions. Videos that relate to the ads usually don't get many views. Videos completely unrelated from ads don't get the right audience for ad conversions.

3. TikTok: Audience and following are both present. Low risk High reward. TikTok engagement rates are fantastic. The simple UI allows for everything to be done within the app. Videos can do well no matter the topic. Ads can be embedded within the first 30 seconds of the video which leads to higher engagement rates.

Our Solution

Our approach with TapMob was a little more difficult since we had to get users to fill out long surveys to enter a giveaway. We drew the attention of users by introducing the product first before telling them the long process behind it. The ads were embedded into our videos.

Media

Results

We drove over 500,000 link clicks to TapMob in under 2 months, yes you heard that right, 2 months. We had a 7% conversion rate, which equates to 35,000 people who filled out 2 minute surveys.

How we targeted Gen Z to initiate over 10,000 downloads on Fam

10,000 Downloads

Less than 3 months

10% CR

The Client

Fam is a Gen z focused app that allows users to get together in group FaceTimes. You can meet strangers and make new friends on the app. This app has taken storm over TikTok after we marketed it.

Brainstorming

1. Snapchat: No specific audience or following, low risk low reward. Mostly satisfying or short videos on Snapchat go viral, for this app it is hard to promote it through satisfying videos.

2. Youtube: Audience and following are both present. Low risk Low reward. Youtube engagement rates are very low which limits conversions. Videos that relate to the ads usually don't get many views. Videos completely unrelated from ads don't get the right audience for ad conversions.

3. TikTok: Audience and following are both present. Low risk High reward. TikTok engagement rates are fantastic. The simple UI allows for everything to be done within the app. Videos can do well no matter the topic. Ads can be embedded within the first 30 seconds of the video which leads to higher engagement rates.

Our Solution

Fam was an easy app to market through TikTok since it had many of the same features as it. Through our TikTok accounts, we decided to embed ads inside of our videos. During this particular time period,  our videos weren't performing the greatest but we still managed to initiate over 10,000 downloads to an app. We ran ads inside of our videos and the results were amazing.

Media

Results

We drove over 10,000 downloads to Fam in under 3 months. We had a 10% conversion rate, which equates to 100,000 people clicking the link to the app.